Column: Joe Hornaday -- Grocery store shelves offer lessons in marketing

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The supermarket has become a time-bending paradox of confusingly similar foods and so many “choices” that fill my poorly maintained shopping cart and keep my head spinning.

In the middle of winter, you can walk in and find bananas, apples and other things that probably aren’t growing successfully in this part of the hemisphere.

There has been no shortage of stories, books and news reports on our choice overload. The entire idea of a stressed out grocery store customer trying to keep up with a “fast-paced” society has become a cliché that is both annoying to me and in general a monumental waste of semi-valuable time.


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